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    <title>Internet Infrastructure on Margrop Blog</title>
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      <title>Why Can One Name Cost 30 Million Dollars? Domain Names Are the Internet&#39;s Most Misunderstood Real Estate</title>
      <link>https://blog.margrop.net/en/post/%E5%9F%9F%E5%90%8D-domain-name-internet-real-estate/</link>
      <pubDate>Wed, 29 Jul 2026 20:00:00 +0800</pubDate>
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      <description>&lt;blockquote&gt;&#xA;&lt;p&gt;&lt;strong&gt;The short answer&lt;/strong&gt;&lt;/p&gt;&#xA;&lt;p&gt;A domain name is not the website itself, and it is not merely a magical DNS record. It is closer to an Internet “street address + storefront sign + tradable property”: DNS routes visitors to a destination, registration data and account permissions determine who can manage the address, and trademark and dispute rules determine who may legitimately keep using it.&lt;/p&gt;&#xA;&lt;p&gt;A good domain can be worth tens of millions of dollars because it combines scarcity, memorability, brand meaning and a trusted entry point. &lt;strong&gt;The buyer is not paying for a few characters. The buyer is paying to remove years of naming, advertising and trust friction.&lt;/strong&gt;&lt;/p&gt;&#xA;&lt;/blockquote&gt;</description>
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